Google has this update called Hummingbird, and with Hummingbird, websites who just have content on everything won't do as well as sites which focus on one single niche and are super thorough.

     You want to be VERY thorough with your SEO content. Poke holes in your content and fill them all up, so then that way people are like, "This is the end all site "that you should end up reading "if you're interested in dating online."

     Have you ever done a Google search, and noticed that every time you do it, there is this link at the top, and then there's this one sentence with a link at the top is called the title tag. And the description below is called the meta description.

     Now think of it this way, if you search for the phrase online dating, and you don't see the word online dating in neither the title or the description, are you going to click on the result?

     Well if you are, there's something wrong, because why would you click on a result that isn't related to what you're looking for?

    In addition to that, have you ever searched for a term like online dating? And have you ever noticed that the word isn't in the title or description?

    That's because Google tracks who's clicking on what listing, and they've learned that when a keyword is in the listing, that same keyword that you're searching for, they know you're way more likely to click through. So in your title tag and your meta description, make sure you include the keyword. But you can't just add the keyword, "online dating," right?

    Did you know that Google gives you a tool that teaches you how to rank number one on Google? The article is around 10,000 words. When I first wrote that article, it wasn't 10,000 words, it was roughly 2,500.

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